Marx Creative
Targeted Marketing Solutions

Walgreens

Zyrtec Allergy Medicine OTC Introduction

Previously available only by prescription, Zyrtec was approved for over-the-counter in 2007. Walgreens turned to Marx to create and execute a co-branding campaign to position their 6,000 stores as the place to go to purchase Zyrtec. Shot on film in both standard and HD formats. The 30-second spot began airing in January 2008.