Gus Marx, c. 1920s

THE HISTORY OF MARX CREATIVE

For more than 90 years, the Marx family has been on the cutting edge of marketing, advertising, and broadcast communications in Milwaukee.

In 1920, the grandfather of today's principals—David and Bob Marx—established the Gustav Marx Advertising Agency. Gustav was an advertising pioneer, working in print and recording some of the world's very first "paid announcements" for businesses that aired live during local radio broadcasts.

As the world of broadcast communications evolved, so did Marx. Gustav's son, Duke, became one of this country's advertising authorities on using radio and television to promote retail department stores. He wrote singing commercials and produced thousands of TV spots and industrial films. To aid in the process, in 1968, Marx Advertising built one of the Midwest's finest production studios.

In the late 1970s, Bob and David joined the staff, enriching the company with a diverse range of creative and technical talents. In the last 30 years we have expanded our marketing and communication services to include television programming, live satellite broadcasts, Internet and DVD distribution, as well as in-store electronic signage and private retail networks.

As media platforms changed, so did Marx Creative, by expanding our digital signage division in 2006, the 4DRetail Experience™ was born. Craig Sinclair former VP of Marketing for Walgreen Company partnered with us, bringing his more-than 30 years of consumer marketing experience to the forefront.

Duke Marx, c. 1960s

By integrating traditional media with cutting-edge, digital and interactive signage, we capture your audience by creating content with Sight, Sound, Motion and Interactivity… the 4 Dimensions of the 4DRetail Experience. We provide integrated, turnkey solutions for your business, from hardware and software sourcing, to content development and distribution from our own studios, along with network management and media sales. We brand you, engage the customer and offer meaningful, instant, measurable ROI.

In 2011 David Marx became the sole owner and President of Marx Creative with Bob Marx staying on as the top technical consultant for the company. Marx has grown in 91 years with our full production facility remaining in Milwaukee Wisconsin and our new sales and creative enclaves in Chicago and Fort Worth, Texas.