Print, radio, broadcast TV, direct mail, web, and now, retail TV and in-branch television networks. These are all facets of a total integrated marketing campaign. Few agencies are able to deliver all of them effectively, and efficiently. Marx Creative does.
Truly effective out-of-home advertising involves more than simply putting some images on a flat screen. Marx Creative offers comprehensive services for creating your in-branch television network, including:
Integrated Campaigns
Having your agency handle your in-branch TV enables tight integration with your media plan. Messages will be timely with accurate start and end dates. Fulfillment is guaranteed. Last minute changes in campaign details are efficiently spread to all media with a minimum of vendors, cutting down on errors and confusion.
Branding and Style Consistency
Even within your own company it is easy to lose control of your brand. You and your agency have struggled to prepare strict style guidelines and to maintain consistency. Involving additional vendors to prepare graphics and TV messages opens yet another door to potential trouble. Why chance it when Marx Creative can handle it all?
Technical Competence
You don't need in-depth understanding of the communication technologies you rely on. It is not your job to know the difference between HTML and XML, or push versus pull data distribution. But it is ours. To be an efficient producer and a valuable partner we must keep abreast of changing hardware and software and new techniques to deliver eye-catching content. Few marketing companies also offer the technical expertise of Marx Creative.
Production Efficiency
On-staff writers, graphic artists, videographers, video editors, web designers and programmers, in-house audio and video studios, the best and latest equipment (including HD), in-house content production and media distribution capabilities for in-branch TV…we think you get it.
Return on Investment through Media Sales
Why should you pay for in-branch TV, when vendors are begging for a chance to advertise in your branches?
Car dealers, home builders, real estate companies -- certainly there are select partners that you could sell media time to. Are you prepared to track these exchanges, offer affidavits of performance, and create invoices?
Marx Creative can provide all these services to offset the expense of developing your in-branch network -- and perhaps net you a profit!
Adaptability
In-branch TV has the exciting ability to individualize the message for every screen. If one branch needs to emphasize a particular campaign or offer special services, why not? It only takes a partner like Marx Creative who understands and can help you take advantage of the power of this targeted marketing.