MARX CREATIVE NEWS - Marx Creative produces digital signage for Walgreens Times Square spectacular, world's largest digital sign

Marx Creative produces digital signage for Walgreens Times Square spectacular, world's largest digital sign
September 15, 2009

Marx Creative in Milwaukee recently completed a "spectacular" digital video for Walgreens that can be seen on the world's largest digital sign in New York's Time Square.

The video promotes Health Corner, the Walgreens-sponsored television series airing on Lifetime. It wraps all four sides of the 25-story One Times Square building, the familiar New York landmark, from where the New Year's Eve ball drops every year. It runs four times per hour, and is seen by about 53,000 people daily.

"The challenge" says Bob Marx, Co-President of Marx Creative, one of Walgreens marketing and production agencies, "was tailoring the message to each of the buildings seven unusual regions comprised of 23 synchronized custom-shaped digital screens. The message has to be understood, whether viewed on the sidewalk next to the building, across the street, or from a skyscraper blocks away."

Coordinated images, promoting Walgreens Health Corner TV show, run vertically, horizontally, diagonally, in HD video and will be integrated into the sign's playlists of promotional messages.

Marx Creative, producer of the TV show and companion web site, has created other digital signage for Walgreens, but what makes this challenging project unique is the building's visibility. Millions of visitors will see this sign, many on a daily basis.

Hosted by Joan Lunden, Health Corner focuses on health issues important to women. Weekly features include "What's Cookin' with ChefMD®?", a popular cooking segment about culinary medicine, which illustrates how food can work like medicine in your body, and featuring practicing physician and professional trained chef Dr. John La Puma.