When Ministry Health Care was looking for a program to set them apart from their competition and help fulfill their mission of helping the communities in which they serve Marx Creative worked hand-in-hand with the Ministry Health Care management to develop the highly regarded Health Connection program. Health Connection is a 90 second, weekly informational/educational health update meant to both help people better manage their health and build an aura of trust around the Ministry Health Care brand. Each Health Connection piece ran three times as an integrated part of the Channel 9 News in Wausau. Marx helped negotiate this unique blend of news, information and advertising. The campaign has proven so effective that it ran, and is still running in a slightly different format, for nine years. To date, Marx has produced over 450 – 90 second Health Connection segments on nearly every health topic imaginable.
Saint Clare's Hospital
Weston, WI
Ministry Health Care worked with Marx Creative to produce a branding commercial for the new hospital the organization was constructing in Weston, Wis. The commercial needed to reflect the values, traditions and cultures of small town America, and differentiate the hospital and its parent organization from others in the area.