UW Credit Union
Madison, WI
Madison, WI
Student Registration Direct Mail DVD
Reaching the gen Y demo is a challenge, unless you go digital. And that's what UW Credit Union asked Marx Creative to do. Develop a comprehensive information kit targeting high school seniors about to enter their freshman year at a UW school. Marx shot the video and programmed an interactive DVD that enables users to open accounts with the credit union. The video was repurposed on the UW Credit Union web site, and is also being shown on plasma monitors inside the credit union's Madison and Milwaukee branches.